Cole Hartley

Tech & GTM

Tech analyst. Tracks the tools, platforms, and GTM shifts reshaping the channel.

• SonicWall just made the smartest move in its partner program's history. Here's why most partners will miss it.
  Tech & GTM · Mar 13, 2026
• Best TSDs for MSPs in 2026
  Tech & Tools · Mar 12, 2026
• Half of Every AI Deal You're Working Is Stuck at the Pilot. Here's How to Be the Rep Who Closes It.
  Tech & GTM · Mar 12, 2026
• Microsoft's $99 bundle just changed your renewal conversation
  Tech & Tools · Mar 12, 2026
• RingCentral is putting OpenAI inside your phone calls. Here's why that's a bigger deal than it sounds.
  Tech & Tools · Mar 10, 2026
• Zoom stopped being a meeting tool yesterday. UCaaS partners need to catch up.
  Tech & Tools · Mar 10, 2026
• Forcepoint Rebuilt Its Partner Program Around AI Data Security
  Tech & Tools · Mar 8, 2026
• I tested AI in every major PSA and RMM. Most of it is marketing
  Tech & Tools · Feb 27, 2026
• Palo Alto wants you all-in on their platform. Here's the math
  Tech & Tools · Feb 23, 2026
• Kaseya 365 vs. ConnectWise vs. Pax8: the MSP platform wars get personal
  Tech & Tools · Feb 12, 2026
• AI copilots are coming for your CRM. And maybe your job
  Tech & Tools · Feb 9, 2026
• Security overtakes hardware as the #1 channel category
  Tech & Tools · Jan 15, 2026
• ConnectWise, Kaseya, and N-able all say 'open ecosystem.' None of them mean the same thing
  Tech & Tools · Jan 12, 2026