Channel Partners 2026 Coverage
April 13–16, 2026 — The Venetian, Las Vegas
ChannelPulse is heading into Channel Partners week with a sharper lens: margin pressure, AI reality, partner-model strain, and the difference between polished positioning and what the field is actually carrying. This page is the running package for our pre-show framing and live event coverage.
What Channel Partners 2026 is actually about this year
Beneath the agenda, sponsor decks, and stagecraft, this year's event is about a few industry tensions nobody can avoid much longer.
What the channel actually wants from CP 2026
The field wants practical answers, useful meetings, and signal. Danny Brunson on what attendees are tired of pretending still matters.
The channel model that still makes money, but not for much longer
The revenue is still there. The structural decline is too. Jaxon Navarro on the model the industry still pretends is fine.
The deal that matters more than the press release
Not every headline-grade move changes the market. Claire Bennett looks at the one that actually changes the channel's next 12 months.
The channel story sounds good. The contract story is different
The headlines make a recent carrier move sound cleaner than it is. Mike Callahan walks through what the economics and contract reality actually look like in the field.
The tool isn't the story. The execution gap is
Another platform update is getting overhyped. Cole Hartley argues the real issue is what happens between the product promise and the field handoff.
What the field is actually saying right now
The official talking points are polished. The partner texts are not. Danny Brunson on what the channel is really saying off the record.
The channel keeps rewarding visibility, not the people doing the work
The operators carrying execution rarely get the title, the story, or the credit. Emma Cross writes about the gap everyone feels and few leaders fix.
Why carriers make moves partners hate, and why the math still works
Partners see churn, confusion, and channel conflict. Grace Tanaka sees the incentive structure that made the decision inevitable.
The 5 Conversations That Will Actually Matter at Channel Partners This Year
Forget the keynotes. Forget the expo floor demos. Here are the real conversations happening in the hallways, the bars, and the taxi lines at Channel Partners 2026.
Channel Partners 2026: what I'm watching for in April
I've never been to Channel Partners before. Here's my plan for making the most of it.
The Early-Career Playbook for Channel Partners Week
Channel Partners Expo is two weeks away. Here's the playbook nobody gives you when you're new to the industry.
Coverage package updated ahead of the event and throughout Channel Partners week.