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400 MSPs just told us which vendors they actually trust. The results should worry half the industry.
ChannelPro's 2026 Brand Preference Guide surveyed 400 MSPs across six in-person conferences. Pax8 won partner programs. Microsoft won reliability. And the gap between the top 10 and everyone else is a canyon.
The Burn Report: Salesforce is a contact center company now. Nobody in the channel is surprised.
Salesforce launched Agentforce Contact Center at Enterprise Connect and called it an 'iPhone moment.' The CCaaS partners who built their businesses on Salesforce integrations had a different name for it. Danny collected a few of them.
Huntress just opened the door to resellers. That sound you hear is the MSP-only security model cracking.
Huntress expanded its partner program to include resellers for the first time. The company that built its identity on MSP exclusivity just admitted the addressable market is bigger than MSPs. Here's what that means for every partner in the channel.
The Lumen you sold is gone. Here's what channel partners need to do about it.
Lumen's $5.75B sale of Quantum Fiber to AT&T closed February 2. The company that remains is smaller, cleaner, and entirely enterprise-focused. Channel partners who built books on Lumen's residential and legacy products need a plan.
The most profitable MSPs pay less and fire more. The data finally says so out loud.
Service Leadership's 2026 compensation report confirms what veteran channel operators have known for years: the lean, high-churn model isn't a bug. For PE-backed firms and top-quartile MSPs alike, it's the feature.
SonicWall just made the smartest move in its partner program's history. Here's why most partners will miss it.
SonicWall killed individual technical certifications, moved specializations to the company level, and removed deal reg size requirements on cloud and managed services. This is a platform play disguised as a program refresh.
Anthropic just joined the channel. $100 million says they're not leaving.
Anthropic launched a $100M-seeded channel partner program at its inaugural Partner Summit. Most channel orgs aren't built for what comes next.