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Microsoft Is Killing the License Resale Model. The Math Says You Have 12 Months.
Microsoft is cutting CSP resale margins by 15-20% and boosting managed services incentives by 30%. If you're still a transactional reseller, your business model has an expiration date.
Google Cloud Just Hired Microsoft's Channel Boss. That's the Story.
Colleen Kapase built Google Cloud's new partner program. Now she's gone, replaced by David Smith — a 30-year Microsoft channel veteran. What Google is really buying with this move.
The PSA Market Is Splitting in Two. Pick Your Side.
MSPs are quietly leaving ConnectWise for platforms that consolidate billing, RMM, and automation into one system. The legacy PSA era isn't ending with a bang — it's ending with a migration.
Palo Alto Just Rewrote Its Partner Playbook for the First Time in a Decade
The new NextWave program puts more margin on the table — but only for partners willing to go all-in on platformization. Everyone else gets left behind.
The 'Managed Intelligence Provider' Is a Trap Most MSPs Aren't Ready For
Pax8's new survey says 62% of SMBs are already using AI. It also says those businesses can't govern it. The channel's rush to rebrand as 'AI advisors' is going to end badly for the unprepared.
RSAC 2026 Made It Official: Your SOC Is About to Run on Agents
Every major security vendor at RSAC showed agentic AI workflows. MSSPs who can't run them will lose accounts to those who can. Here's what the shift means for your stack.
Arctic Wolf just automated the SOC. MSPs who don't notice will regret it.
The Aurora Agentic SOC launched March 23 and it's already live in your customer environments — at no extra charge. If you're an Arctic Wolf MSP and haven't updated your pitch yet, you're behind.