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400 MSPs just told us which vendors they actually trust. The results should worry half the industry.
ChannelPro's 2026 Brand Preference Guide surveyed 400 MSPs across six in-person conferences. Pax8 won partner programs. Microsoft won reliability. And the gap between the top 10 and everyone else is a canyon.
Anthropic's $100M Channel Bet Isn't About AI. It's About Who Sells It.
The Claude maker launched a $100M partner network with Accenture, Cognizant, and Infosys at its inaugural Partner Summit. The channel implications go deeper than the headline number.
Microsoft's Org Chart Just Told You Where Copilot Is Headed
Rajesh Jha's retirement and seven executive promotions at Microsoft reveal more about the Copilot strategy than any product announcement — if you know how to read an org chart.
PE-Backed MSPs Aren't Losing Employees. They're Designed To.
Service Leadership's annual compensation report reveals that PE-owned MSPs have 54.6% annual churn — and the most profitable firms are fine with it. The math reveals a strategy most people won't say out loud.
The Burn Report: Salesforce is a contact center company now. Nobody in the channel is surprised.
Salesforce launched Agentforce Contact Center at Enterprise Connect and called it an 'iPhone moment.' The CCaaS partners who built their businesses on Salesforce integrations had a different name for it. Danny collected a few of them.
Huntress just opened the door to resellers. That sound you hear is the MSP-only security model cracking.
Huntress expanded its partner program to include resellers for the first time. The company that built its identity on MSP exclusivity just admitted the addressable market is bigger than MSPs. Here's what that means for every partner in the channel.
The Lumen you sold is gone. Here's what channel partners need to do about it.
Lumen's $5.75B sale of Quantum Fiber to AT&T closed February 2. The company that remains is smaller, cleaner, and entirely enterprise-focused. Channel partners who built books on Lumen's residential and legacy products need a plan.