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Strategy · Claire Bennett · Mar 29, 2026
Cisco just handed MSSPs a new business model. Most won't recognize it.
Cisco's RSAC 2026 announcements aren't a product refresh. They're a full rewrite of the security partner playbook — identity, AI agent governance, and SOC automation are converging into something MSSPs can actually monetize.
Strategy & Disruption · Jaxon Navarro · Mar 29, 2026
ConnectWise Just Bought the Proof That Your Headcount Model Is Broken
ConnectWise's acquisition of zofiQ isn't a product bet. It's a signal that the MSP labor math — 75-85% COGS tied to headcount — has finally become indefensible. If you're still scaling by hiring, the math is moving against you.
Strategy & Disruption · Jaxon Navarro · Mar 29, 2026
Microsoft just cut your margin 15%. Here's the business model that replaces it.
Microsoft's 2026 CSP overhaul reduces license resale margins while tripling incentives for managed services. Partners who understand the new math will capture the market. The rest are going to get squeezed.
Tech & GTM · Cole Hartley · Mar 29, 2026
Your Clients Want Enterprise Uptime on a Startup Budget. Here's How to Stop Losing That Argument.
The 'they won't invest in their own infrastructure' problem isn't a budget problem — it's a conversation problem. Here's the exact framing that changes the outcome.
Strategy · Claire Bennett · Mar 29, 2026
Palo Alto Networks Just Rewired How Partners Make Money. Here's What Changed.
NextWave's March 2026 overhaul isn't a refresh — it's a platform consolidation play. Partners who read the incentive structure correctly will build profitable practices. Those who miss it will lose deals to the ones who do.
From the Field · Danny Brunson · Mar 29, 2026
I spent three days at RSAC listening to vendors explain AI agents. Here's what actually matters.
Danny Brunson just got back from RSAC 2026 in San Francisco. The agentic AI hype was loud. But underneath it, something real is happening — and channel partners need to know how to separate the two.
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