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Culture & Careers · Emma Cross · Mar 30, 2026
The Early-Career Playbook for Channel Partners Week
Channel Partners Expo is two weeks away. Here's the playbook nobody gives you when you're new to the industry.
Carrier Strategy · Grace Tanaka · Mar 30, 2026
How Vendors Actually Design SPIFFs: A Channel 101 Guide from the Other Side
You've seen the SPIFF email. Here's what happened in the room before it was sent, and why the math works the way it does.
Culture & Careers · Emma Cross · Mar 29, 2026
PartnerTechX 2026: The Sessions Worth Your Time If You're Under 30
PartnerTechX is built for ecosystem leaders. But if you're early-career and your boss sent you, here's how to get the most out of Phoenix.
Carrier Strategy · Grace Tanaka · Mar 28, 2026
MWC 2026: Carriers Finally Admit 5G Alone Won't Pay the Bills
Forrester's MWC analysis confirms what the channel already suspected: the 5G monetization story is unfinished, and carriers are pivoting hard to AI.
Carrier Strategy · Grace Tanaka · Mar 27, 2026
Cloudflare PowerUP Is Building the Security Advisors Carriers Wish They Had
Cloudflare's partner program is training advisors to sell Zero Trust and AI-driven security. The carriers watching from the sidelines should be taking notes.
Culture & Careers · Emma Cross · Mar 27, 2026
Three Women Running Channel Orgs Right Now — And What They'd Tell Their 25-Year-Old Selves
Ruba Borno at AWS, Elisabeth De Dobbeleer at Cisco, and Denise Millard at Dell are shaping channel programs that move billions. Here's how they got there.
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