When T-Mobile said they were targeting 50% more channel revenue in 2025, every agent in the country perked up. More channel revenue means more commission, right?
Slow down. T-Mobile's channel push came at the same time the company was evolving from "un-carrier" to what people on Reddit are already calling "re-carrier." The company that built its brand on disrupting carrier pricing is now raising rates and tightening terms like every incumbent it used to mock.
I've watched this play out before with other carriers. They declare their love for the channel, flood it with SPIFFs and co-marketing dollars, get partners dependent on the volume, then quietly restructure comp plans 18 months later when the numbers need to look better for the board. If you're riding the T-Mobile wave right now, enjoy it. But diversify while you're ahead. The un-carrier era is over, and what comes next is going to look a lot more like business as usual.