Jaxon Navarro
Strategy & Disruption
Has built partner programs, dismantled partner programs, and watched other people's partner programs collapse from the outside. Covers market shifts, GTM transformation, and the strategies that are quietly dying while everyone pretends they're fine.
- Cato Just Broke the 'Buy the Whole Platform' Sales Pitch. Here's Why That's the Right Move.
- SonicWall Just Told You Why Your Clients Keep Getting Breached. Are You Listening?
- Oracle just cut 20,000 direct sellers. That's not a gift to channel partners. It's a test.
- Palo Alto Rewrote Its Partner Program for the First Time in a Decade. Read the Fine Print.
- SentinelOne's CEO Just Handed You the Best Sales Pitch in the Channel. Are You Using It?
- Your Cybersecurity Stack Is Your Margin Problem
- SMBs Are Running Ahead of Their MSPs on AI. That's Your Problem to Solve.
- a16z Just Told You What It Thinks of Your MSP
- Your MSP's Headcount Model Is the Strategy That's Killing You
- Your Clients Expect Enterprise Uptime Because You Sold It to Them
- Microsoft Is Killing the License Resale Model. The Math Says You Have 12 Months.
- The 'Managed Intelligence Provider' Is a Trap Most MSPs Aren't Ready For
- SD-WAN hit 90% enterprise adoption. Now buyers want out.
- AT&T's open-access fiber play is bigger than the Lumen deal. Channel partners are sleeping on it.
- The FCC Just Ended Your Foreign Router Strategy
- Microsoft Just Told You the Resale Business Is Dead. Did You Hear It?
- 84% of SMBs Want an AI Advisor. Most MSPs Aren't Positioning as One.
- Your CMMC Work Doesn't Cover What GSA Just Changed
- March 31 Isn't a Partner Program Change. It's a Forced Architecture Decision.
- PE Bought the Cybersecurity Sector. Now They Can't Sell It.
- Your MSP Tools Are Someone Else's Attack Chain
- Fortinet Raised Prices 20%. Its Partner Program Got Harder. Both Are the Right Move.
- The PE-Backed MSP Churn Problem Is Worse Than Anyone Is Admitting
- Huntress just opened the door to resellers. That sound you hear is the MSP-only security model cracking.
- How Channel Partners Make Money
- Master Agent vs TSD vs Distributor: What's the Difference?
- The Profitable MSP Plays a Different Game. Here's the Data.
- The channel spent a decade selling deflection. That era just ended at Enterprise Connect.
- 10% Growth Sounds Healthy. Half the MSP Industry Is About to Find Out It Isn't.
- The agentic AI race has an accountability problem
- Your Perimeter Is Gone. ConnectWise's Threat Report Proves It.
- Broadcom's VMware purge: the partner massacre nobody recovered from
- Microsoft's telecom AI play is bigger than you think
- CoreWeave went from crypto mining to a $23B IPO
- Can we stop saying 'outcomes'? Nobody knows what it means
- The generalist VAR has about 18 months left
- The quiet trend: MSPs are buying VARs, not the other way around
- Starlink's direct-to-device play is the channel disruptor nobody's pricing in
- Your 2019 channel playbook is costing you money