Emma Cross

Culture & Careers

Writes about the people side of this industry — who's getting promoted, who's getting overlooked, and why. Created the "Built Different" series profiling women in channel leadership. Her beat is simple: the channel is made of people. Cover them.

• Your First Channel Partners Expo: What I Wish Someone Told Me
  Culture & Careers · Mar 22, 2026
• The Early-Career Playbook for Channel Partners Week
  Culture & Careers · Mar 22, 2026
• The EU Just Made a Big Move for Women in ICT — Is the US Channel Paying Attention?
  Culture & Careers · Mar 22, 2026
• PartnerTechX 2026: The Sessions Worth Your Time If You're Under 30
  Culture & Careers · Mar 22, 2026
• Three Women Running Channel Orgs Right Now — And What They'd Tell Their 25-Year-Old Selves
  Culture & Careers · Mar 22, 2026
• Enterprise Connect is over. Here's what they didn't put on stage.
  Culture & Careers · Mar 12, 2026
• Built Different: she bought her first MSP at 27. Now she runs three
  Culture & Career · Feb 28, 2026
• The women running the channel don't need a panel to prove it
  Culture & Career · Feb 10, 2026
• Channel Partners 2026: what I'm watching for in April
  Culture & Career · Jan 19, 2026
• I'm 23 and AI is already doing half my job. Here's why I'm not scared
  Culture & Career · Jan 2, 2026