The need
For more than 20 years of supporting the world’s largest companies we have talked to people with different backgrounds. We were surprised to find that in a world full of digital solutions it is still quite challenging to track the ROI and efficiency of the marketing budget spent. Monitoring different channels and campaigns to make sure budgets are spent in the most effective way possible still takes too much time and effort, which leads to frustration of marketers as well as management.
The answer
We aim to help marketers from small and medium businesses maximize the ROI on marketing spend by bringing together real-time paid campaign data from multiple channels and business units without the need for any technical know-how.
MARKETERS SAY
Our solution
Product vision
In the Alpha version of the product, we focused on the main pain points we gathered from the people we talked to. We would like to provide you with a first glance of what we want to achieve in the final product. Building a great product takes a lot of time, effort and, most importantly, feedback. We have a long journey of constant improvements ahead of us. And we seek feedback from you – those professionals we want to help.
Product features
Features | Already available | To be released |
---|---|---|
Dashboard overview with KPI updates | + | |
Lists of all active campaigns across all platforms | + | |
Campaign comparison across platforms | + | |
Campaigns performance data drill-down | + | |
Platform performance data drill down | + | |
Interactive graphs | + | |
Savable dashboards for quick access | + | |
Customizable KPIs | + | |
Additional social media integrations (TikTok, X – or any other you might need) | + | |
Side-by-side campaign comparison dashboards | + | |
Custom report builder | + | |
Shareable dashboard views | + | |
Adding tags | + | |
Adding events | + | |
Events calendar | + | |
Real-time alerts | + | |
AI-generated insights | + | |
AI-generated campaign performance predictions | + | |
Tracking touchpoints throughout the whole buyer’s journey | + | |
Tracking ROAS | + | |
Tracking revenue | + | |
Conversion path tracking | + |